Brief:
- Create a new brand identity for Hono (previously DataHQ)
- Social media templates
- Merchandise guidelines
- Vehicle mockup
- Brand guidelines
Hono has journeyed to a clear vision: connecting organisations digitally. Their mission is to empower businesses to thrive online by connecting them with the right digital tools and knowledge.
This concept explores the use of an experimental typeface
that embodies the brand's core values. The niho taniwha
notches in the lettering symbolise identity, knowledge,
and connection. The curves of the letters are inspired by
the fronds of the harakeke, a symbol of growth and the
nurturing of genuine relationships.
