Swann Olives is a Māori-owned, community-powered olive oil grown in Rangitukia on the East Coast.
The brief was to create a simple and clean brand design and bottle packaging for Swann Olives. The concepts need to highlight the keywords Māori, organic, Rongoa and Hauora. The suggested colour palette from the client was black and yellow.
The left image is of the beautiful tohu created by Maia Gibbs. The reimagined tohu was based on this existing artwork and mātauranga. The wheku was slightly simplified for greater versatility and an improved overall brand appearance, offering both linework and filled options. However, the kōrero remained the same.
The typography is clean and simple, with subtle leaf designs in the letters 'A' and 'V' to connect with the olive tree. The colour palette remained consistent with the existing logo, ensuring continuity in their brand identity.
Mahi for Taputapu Toi. In collaboration with Maia Gibbs.